Brand Europe: European Integration and Tourism Development
نویسندگان
چکیده
منابع مشابه
Transition, Integration and Development in Southeast Europe
Theoretical and methodological issues that have been raised by the Global Research Project (GRP) on the “Impact of rich countries policies on poor countries” (the Impact Project) of the Global Development Network (GDN) and the wiiw contribution to it are discussed. The difference between policy impact in the context of transition and integration as compared with development is highlighted. The ...
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Studies that measure the brand equity of destination brands by using the Customer-Based Brand Equity (CBBE) model in a developing country context are scarce. The present study investigates the destination brand equity of the Lahore Fort by employing the CBBE model in a developing country context of Pakistan. Following the positivist tradition, we adopted a survey-based approach to collect data ...
متن کاملEuropean Community Trade Mark and Brand Equity
The Community trade mark has effectively been available since April 1, 1996, although recourse to this tool does not imply abandonment of protection at a national level something still of interest to SMEs. Market globalisation has led to increasingly more frequent horizontal and vertical integration being carried out between companies, with the effect being that of ‘anchoring’ the trade mark mo...
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Based on a model developed by the author on interregional branding, the growing of a regional brand focusing on managing and promoting niche tourism for the Irpinia region is suggested. The paper synthesizes a variety of theories and recommendations
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ژورنال
عنوان ژورنال: Cornell Hotel and Restaurant Administration Quarterly
سال: 2003
ISSN: 0010-8804
DOI: 10.1177/001088040304400513